Martin’s Weblog

Strategy: Technology Context 2014

Kleiner Junge mit Smartphone 06

The evolution of IT has been towards increasingly pervasive personal technology – from shared room sized mainframes through shared PCs and laptops to todays smartphones and towards tomorrows wearable technology. Where once we talked about student:computer ratios – soon we expect everyone to have their own IT (carried or worn) and hyper-connected in pervasive personal contexts where “web meets world”

Context is everything in framing strategies – especially today when context itself is strategic.

1996: “Content Is King ~ Bill Gates

The era of desktop PCs telephone modems, the Word Wide Wait and the “static websites that were not yet providing interactive content” of  Web 1.0  strategies were framed around creating content for consumption.

2006: Context – not content – is king ~  Chris Anderson

The era of PC broadband, wifi and the scope and scale of user content generated by the interactivity of Web 2.0. strategies were framed around curating and contextualising content for participation.

2013 “Age of Context”  ~ Robert Scoble and Shel Israel

The era of social media, mobile, data, sensors and location-based technology combined with form a new generation of personalised technology that promise to change virtually every aspect of our lives – strategies are increasingly framed around personal technology.

2014:  “A tipping point for Internet” 

Mobile users exceed PC users for the first time, PC sales continue their long decline and new generation technologies such as wearable IT, 3D printing and the Internet of things are emerging into the mainstream. We are in what Tim O’reilly and John Battelle’s  Web2 era – where “Web meets world”, digital power laws, network effects and the combination of web 2 technologies with social, mobile and sensory technologies create a period of exponential change.

* IT is becoming increasingly mobile and pervasive

Mobile users exceed PC users for the first time

Screen Shot 2014-10-21 at 21.33.33

Mobile device sales growing rapidly while PC sales slowly decline


Smartphone prices continue to decline increasing availability

screen-shot-2014-05-28-at-10-16-28-am (1)

Each generation of computing has ten times the installed base of the previous cycle

The Desktop Internet generation had an estimated 1 billion devices, the Mobile Internet generation is expected to rise to an estimated 10 billion devices and the next generation “The Internet Of Things” could be the upcoming 100 billion unit device category.


Social networks and media are established and increasingly important

74% of all online adults use social networking sitesthe younger you are the more likely you are to be an active social networking user.

Screen Shot 2014-10-21 at 21.42.41

Personal technology is key

Consumer IT has overtaken enterprise technology

Trends experienced by young people must shape our future

In the next 10 years, Millennials will dominate the workforce


October 21, 2014 Posted by | Uncategorized | 2 Comments