Martin’s Weblog

The Harlem Shake: The Network Event horizon

The Harlem Shake signals a new era and a new type of “mass” production

Traditional “modern” economics, culture, media and identity have been shaped and expressed within a framework of industrialisal standardised mass production and consumption – we see this everywhere from fashion, dance, music, politics, food and education – it has become pervasive – it has become culture.

However, the Internet changes everything. With so many people so well connected anyone who is connected can be heard globally and contribute – ideas travel quicker and faster than ever before. In “Apocalypse: The Network Event Horizon” I describe how the Internet has let “the Genie is out of the bottle  and “Too Big To Know” , Ruining Everything and helping a “generation to find its voice. We are approaching a point of no return – a network Event horizon – a Web Squared Technium where scale, scope and the self-reinforcing social and technology power laws of a technology mediated connectivist memetic (Cemetic) culture generate a cambrian explosion of diversity, uncertainty and non-linear emergent viral exponential change.”

Gangnum style represented a cross over point – it was a traditionally produced official product which people connected, copied – it was heavily choreographed and eminnetly reproduceable . Cross over was represented by its viral spread through the Internet and the way it was remixed in throusands of parodies and different contexts.

Harlem Shake is the cross over – there is no official video, instead there is a simple framework for people to make there own video. In the Harlem Shake we have a signal of a new type of “mass” production and consumption. Instead of a standard item being manufactured and consumed on scale we have differentiated and unique items being manufactured and consumed on scope. Harlem shake represents a shift from the old economies of scale to a new economy of scope.

Harlem shake signals the “Network Event horizon” a shift to a cemetic long-tailmaker – hacker economy of scope, creativity, non-linear, differentiated and personalised peer production and consumption.

It will be interesting to see how politics, economics, education, media and identity play out as the network event horizon approaches.

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February 17, 2013 Posted by | culture, education, IT and society, media, social media, society | , , , , , | Leave a comment