Martin’s Weblog

I never make predictions and never will: In 2010 Mobile will drive us

In the spirit of “I never make predictions and I never will” here goes.

William Gibson’s quote “The Future is Already Here – It’s Just Not Evenly Distributed” is a powerful and practical idea for working out what is going to happen in the short term – extrapolate from current edge and current trends. Using my crystal ball to throw the light of the recent past into the near future I see network effects creating exponential growth in certain areas and it is on these areas that I will focus.

These days new technology is announced & piloted very early – there are few surprises. I have to agree with Miko Matsumura that in 2010 Nothing is going to happen – Bill Gates summed it up when he said “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten”. Like compound interest an exponential function is just a fixed percentage of growth that compounds – change is occurring around us all the time and like a slow boiling frog we only  jump when we become aware of it – as if it emerged out of nowhere. Another factor in ICT change in particular is the Network effect (the value and effectiveness of a communication technology increases with the number of users) – this acts a sort of natural selection – operating both negative and positive feedback on exponential growth.

I’ve used only mobile since 2000 – at first it radically changed the way I operate but there hasn’t been much change for 10 years – mobile computers are still basically like little desktops. However, mobile developments from Apple and Google are changing computing and culture – 2010 may be the year when all the strands come together and the frog jumps in surprise at what emerges.

Mobile will drive IT

Manufacturers and developers will focus on mobile first – some of this will filter into traditional computing but much of it will be inappropriate in a fixed desktop type environment. All the action will be with mobile now. We already see this with announcements of Google operating systems and rumours of the Apple tablet.

Mobile will drive us anytime, anywhere in real-time.

I’m not referring to smartphones or netbooks but to the ability to access services anytime, anywhere conveniently. The always on, always connected immediacy of mobile has altered our culture and our technology – we expect technology and services to be constantly available anytime, anywhere. Mobile has contributed to the shift to real-time – you don’t need to get back to a desk to access and update – you can access and update in-situ in real-time and we expect to be able to.

Mobile will drive us to new Interfaces

Through necessity new technology will be developed for mobile and this will also filter back into traditional systems. Keyboard-mouse derived interfaces are not appropriate for mobile devices – as mobile really takes off we should expect to see radical yet device appropriate new interfaces. iPhone set the direction with mulitouch – we should expect to see development of this with more gesture and sensory interaction – pressure, speed, acceleration, orientation, audio, video etc could all be used. Data glasses are an inevitability – a necessary way to compensate for small display size – especially when combined with augmented reality.

Mobile will drive us to the clouds.

Mobiles have to delicately balance power, size, weight and battery life. Although there may be a diversity of devices types the overall trend is always to smaller and lighter. If mobiles prioritise communications (network and User Interface) they can off-load power to the cloud and focus on balancing battery life, weight and size. A tiny device can use the cloud to run the core of applications from word processing to media editing even.  Clouds are compatible with the the always on, immediacy of mobile culture – software on demand as a service rather than the traditional local application model of download, install, maintain, update and secure. Cloud and mobile culture will positively reinforce each other.

Mobile will drive us green

The holy grail of mobiles is to offer all day operation from one battery – to achieve this while balancing size and weight  mobiles introduce a new energy economy by reversing Wintel processor power inflation and focusing instead on better energy efficiency. Like better miles per gallon rather than just speed we will be expect our mobiles to go further before having to fill up.

Mobile will drive us social

In-situ mobile access is more natural and discrete than traditional styles of sitting at a desk eyeballing a large screen. On-line personal social interaction through mobiles is already normalised – people expect to txt, tweet, Facebook etc when and where it happens. People also to expect the same level of interaction at work which does after all involve interacting with other people.

Mobile will drive us knowledgeable

If you want to find out about something you no longer need to wait until you get to a book or traditional computerjust Google or Goggle it from your mobile or ask your social network – again from your mobile. We now have instant access to an abundance of information – we can all know anything as long as we have a mobile. Today”it’s not how intelligent you are, but how you are intelligent” – less what you know than how you know it.

Mobile will drive us to a new reality

Using its sensors (location, audio, visual, orientation, tactile etc) a mobile can interact with you and the environment in new ways and a mobile that knows where it is can better contextualise responses With traditional computing people entered new reality inside the computer – places like second life. With mobile the computers enter our world – we bring our computers with us into a new reality – an augmented reality where computers add to our in-situ experience.

Mobile will drive us squared

A new paradigm will emerge from the combination of mobile drivers – a fast changing, real-time, any-time, any-where, green, social, knowledgeable, sensory, cloud, augmented reality. Tim O’Reilly and John Battelle described and named this paradigm as Web Squared – “when web meets world”. O’Reilly and Battelle describe the trend – 1990-2004 was the match being struck (Web 1.0), 2005-2009 was the fuse (Web 2.0) and 2010 will be the explosion(Web Squared).

Mobile will drive us.

Mobile will eventually change the way we work, learn and play – traditional organisation moved people to work, learn and play but with mobile work, learn and play can be moved to people and this may have profound effects on social organisation.

Predictions for 2010

The growth of cloud computing, real-time and social are well predicted and will become even more established. Below are some less predictable predictions….

User interfaces

By the end of 2010 there will be some radically interesting new user interfaces driven by mobile.

The stalled tablet interface will get seriously cool if Apple shock it back to life with an Apple tablet and the usual apple design flair in hardware and software. Others will learn, the bar will be raised and tablets will get interesting. Expectations are high.

The small size of mobiles will necessitate innovation in interfaces – I reckon that data glasses will be on Santa lists next Xmas.

I’m imagining that at sometime we will get IT designer clothing but maybe not until 2011 when we may be able to buy Apple and Google Glasses?

Augmented reality

During 2010 there will be exciting consumer applications for augmented reality (AR) that will lead to explosive growth and great demand from the general public due to the advantages and fun it will bring. Consider the Tesco visual search application for example. AR tech will be on Santa lists next year. Expect to see AR mentioned in adverts.

Some unknown development from combinatorial effects

Something emerging from interfaces, systems and social- Goggle Wave Glasses and waves perhaps?


January 1, 2010 - Posted by | future, IT and society, mobile, predictions |

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